The Ford Fiesta has always been a tiny car with a huge heart and Ford is planning on reintroducing the compact. The radically improved and innovative Fiesta has slowly been making it’s way to the reaches of the world, pleasing compact lovers along the way. Consider the fact that Ford has sold more than half a million Fiesta’s worldwide, it’s easy to see why more options are being crammed into this little gem. To top the list will be options for both 4 and 5 door models and more technology than you can shake a stick at.
Ford prides itself on the exterior design of the 2011 Fiesta, claiming the body lines give the appearance of motion, even when setting still. Referred to as Kinetic Design, Ford hopes it shows off the Fiestas ability to appeal to both style and individuality. As you can see from the photos, the Fiesta has been equipped with stretched headlights, big mouth bumper, and just enough bubble in the roof line to allow head room for the taller drivers. Even the fog lights appear to be stretched around the face of the Fiesta, allowing them to double as side markers.
As far as the interior is concerned, Ford borrowed plenty of European design and a hint of NASA engineering. Charcoal colored dash, small leather accented steering wheel, and hints of red informational screens almost give the impression you are driving a much higher end European made vehicle. The seats have been redesigned and look like they would be right at home inside a Caddy, plush and supportive enough to hold the driver in place. Ford has brought a car to market that offers lots of options, quality, and style that makes it a leader in the compact car segment. Consider that over 60,000 units have already been spoken for, in part thanks to the Ford Fiesta Movement campaign.
Ford’s campaign to bring the Fiesta to the front of every potential compact car buyers mind is the Fiesta Movement. The campaign is less than a press release and more like pumping blood into a social networking monster, breathing their brand into anyone willing to listen. Already wildly successful, Fiesta drivers have been driving all over the US, posting their adventures to Facebook, Youtube, Twitter, and other online social gathering places. Directed by Fords partnership with Undercurrent, a digital think tank, ‘agents’ are given Fiestas and specific missions to complete. The content created by these agents aim to be both entertaining and informational about the 2011 Fiesta.
Living in the United States and scratching your head at the potential for owning another throw-away Fiesta? Forget it, this Fiesta has been redesigned since the last time it was on US soil and has been proving itself for 3 years in European markets. The Fiesta name has replaced it’s US distaste by being described as having outstanding driving quality, design and value. It’s about time Ford brings the compact good stuff to the US.